Transforming Product Marketing with AR: A Success Story from the Healthcare Industry

Introduction

At 4 Point 2 Technologies Pvt Ltd, we specialize in immersive technologies like AR, VR, MR, XR, AI, and 3D content. Our mission is simple: to help businesses craft futuristic, engaging experiences that connect with audiences in ways traditional methods never could.

Today, we’re excited to share a recent success story from the healthcare industry that highlights exactly how our solutions drive innovation and impact.

Probiotic Brand – Healthcare Industry

We partnered with a leading Probiotic product brand to reimagine how they educate and engage their customers. Instead of relying solely on traditional advertising, we introduced tech-powered storytelling that merged science with interactivity.

What We Implemented

  1. AR-Based Advertisement Video : Directly from the product packaging, customers could scan and watch an engaging AR video that explained the product’s value and usage in a clear, interactive way.
  2. 3D Product Model : A fully interactive 360° 3D model gave customers the freedom to explore the product virtually. They could rotate, zoom in, and see the details in real time—bringing transparency and trust.
  3. Interactive Benefits Section : Customers could tap on highlighted product areas to instantly learn about individual health benefits. Instead of static text, they got a dynamic and personalized learning experience.

The Results

  • 📈 Higher Engagement: Customers spent more time exploring the product.
  • 🧠 Better Understanding: Complex product benefits were simplified and explained interactively.
  • 🚀 Modern Brand Image: The brand positioned itself as innovative and customer-focused.

This case study shows how AR + 3D content can elevate even traditional products into cutting-edge consumer experiences.

We’re Open for New Collaborations!

Are you a product-based company looking to modernize how customers interact with your brand? We’re here to bring your vision to life with immersive, tailor-made solutions.

We work across industries such as:

  • Healthcare 🏥 – Patient education, product transparency.
  • FMCG 🛒 – Packaging AR, interactive ads.
  • Fashion 👗 – Virtual try-ons, AR catalogs.
  • Education 📚 – AR-powered learning modules.
  • Consumer Electronics 📱 – Product demos, feature exploration.

No matter your domain, our goal is the same: to transform ordinary interactions into extraordinary experiences.

Conclusion

The future of marketing is interactive, immersive, and customer-driven. At 4 Point 2 Technologies Pvt Ltd, we’re passionate about helping brands stand out with AR, VR, MR, XR, AI, and 3D content solutions.

👉 Interested in taking your brand to the next level? Let’s connect today and build the future together.

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Get in touch

Four Point Two Technologies Pvt Ltd
12/A-2, 'ABM Tower‟, 1st Floor, 14th Cross, 24th Main, 1st Phase, JP Nagar,
Bengaluru - 560078